A new pet wellness brand needed to make an impact in an already crowded market. The brand needed pet parents to see that they understood all that it is to be a pet parent. That they would be with them through the ups and downs. That no matter what they are there for their dogs and the brand would always be there for them. Crafting unique brand rollout ideas that laddered back to the strategy and identity created for the brand was key in ensuring that the brand would be embraced.
See rollout deck
Andis, a clipper company that has been around for 100 years, re-positioned themselves from being a product based company to a belief based company. They believe that all their consumers are creators and Andis exists to empower them to create their own way. Positioning one self at the heart of creativity necessitated a Go To Market plan that would allow them to put their flag in the ground and mark out a new path for them as a lifestyle brand empowering creators.
See GTM deck
Lettuce Grow came to us with a need to help connect people to their incredibly unique product. Started by Zooey Deschanel and Jacob Pechenik, Lettuce Grow seeks to democratize the growing process and make it accessible to all. They were in need of a social media revamp to share their purpose and vision and engage with people on a personal level. Highlighting certain brand and product attributes in engaging and unique ways and leaning on Zooey's unique and quirky personality allowed people to connect with the brand on a deeper level.
See proposal deck
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