Project Overview
Andis is a clipper company servicing barbers and groomers for the last 100 years. They were in need of a brand refresh. Their new positioning centered around empowering their customers, who viewed themselves as creators. With such a sizemic shift within the company, the brand reveal needed to match such a shift. For two days leading up to the brand reveal, we took over over their site, redirecting the thousands of visitors to the site, to a visual experience that teased the new branding ending with a countdown clock to the big brand launch. Andis's social was deleted, signifying this new shift, and for two days instagrammers were met with cryptic videos.
Site takeover: https://blvr-001-andis.still.14four.com/
