Project Overview
We needed the unboxing experience to be just as elevated as the new boards were. we looked at other brands like Casper who deliver oversized packages. we realized there was a moment that could be disrupted in the I-SUP space: the packaging. we leveraged the rich color palette as an organizational tool to help distinguish all the different types of boards and their colorways. using oversized stickers that contained all the packaging information allowed there to be one universal box which was more economical (a plus for the client). we leveraged the scale of the box, viewing the elements that went on the box as sculptural.
