Love Light + Melody is a nonprofit that seeks to empower children through education, to help them beat the life that they had been dealt. They were in need of a cohesive story and identity to tell the world who they were. Education is the key to unlocking poverty and allowing children to be whomever they want to be. From this, the whole identity was created. A loose illustration overtop images allowed for whimsy and imagination and hope. Paired with a modern color palette and typeface struck the right balance between trustworthy and inspiring. Crafting activation concepts allowed for the brand to come to life.
See activation deckhttps://lovelightandmelody.org
