Polaris, a pool cleaner company with state of the art automatic pool cleaners that have different cleaning modes, came to us with a need for assets before the actual campaign (Made for Your Mode) was going to launch. How does one create assets with no assets? Tease out the campaign the same way that movies do. With movie posters. Creating different scenes/modes underwater with shadows and catchy copy teased out each mode with its own distinct vibe. Coming to a theater near you. Figuratitevely speaking, of course.
